I’ve been away from Ordinary Days way too long. When I started this blog I planned to post at least once a week. But… here’s the reality of the past few months.
After publishing ROGUE’S TRUST and WREN’S NEST, I needed to know what to do next. The marketing departments of my publishers handled the promotion of my traditionally published books. Those books were displayed in publishers’ catalogues that were sent to bookstores and libraries, and review copies went to reviewers while I wrote another book. But I’m on my own with these two indie Kindle releases.
So I Googled and followed a few rabbit trails. While learning to Tweet, acquiring likes for my Facebook author page, and creating an Excel spreadsheet for Hootsuite bulk upload I had an incredible learning experience.
The first thing I learned is: Don’t forget your background. I’m an experienced researcher (22 nonfiction books) and in my admiration for those who have successfully marketed their indie fiction eBooks, I temporarily forgot that anyone can call themselves an expert. And marketing methods that successfully promoted a specific eBook back then, probably won’t apply to my book in this time and place.
The second is: I’m a country gal who should know that rabbits dart here and here, the purpose of their trail is not to reach a goal, it’s to avoid prey.
The conclusion is: I’ve created my own meandering rabbit trail without reaching my goal. Hours of blood, sweat, tears, and a couple of hissie fits haven’t increased my eBook sales. .
I learned to Tweet, I know how to get “likes” for my Facebook page, and I created that blasted spreadsheet. Hours, and hours, and hours of non-enjoyable tasks that left no time for the thing I love most… writing. No chapters added to Lucy’s Mansion, and no posts to Ordinary Days.
So, big decision. I budget for two writer’s conferences every year. Some years I only attend one. But, for now, the writer’s conference money is tagged for book promotion. I’m looking for a new trail with a goal to find the appropriate promotion strategy for my book. I have to stop behaving like there’s a coyote on my heels, focus on my goal, and let someone else do the work I’m not equipped to do.
I’m a writer. I sit at my computer in my pajamas, dream up scenes, and create characters to carry them out. Uh… That’s not exactly how it happens. I loose the imaginary characters in my mind, they tell me their stories, and I write the chapters. They are calling me and I’m returning.